The Natural Resources Defense Council has released a report rating paper products by environmental impact. Here are the ratings for toilet paper brands (NRDC chart).


Green High Rating (Uses Recycled Materials, and processed non-chlorine bleaching)
Yellow Satisfactory Rating
Red Poor Rating (Does not used recycled material or safest bleaching process)

365 Everyday Value (Whole Foods): Green

Albertson's Bath Tissue (Albertson's): Red

Ambiance (Atlantic Packaging): Green

American Fare (Kmart): Red

America's Choice (A&P): Red

Angel Soft (Georgia Pacific): Red

April Soft (Atlantic Packaging): Green

Best Value (Cascades): Green

Chambly (Walgreens): Red

Charmin (Procter & Gamble): Red

ColorTex (Orchids): Yellow

Cottonelle (Kimberly Clark): Red

CVS Bathroom Tissue 1000: Yellow

Dominick's (Safeway): Red

Earth First (Royal Paper): Green

Fiesta (Atlantic Packaging): Green

Genuardi's (Safeway): Red

Green Forest (Planet Inc.): Green

Imperial Bleached (Princess Paper): Yellow

Imperial Kraft (Princess Paper): Yellow

Kleenex (Kimberly Clark): Red

Kleenex Ultra-Soft (Kimberly Clark): Red

Marcal (Marcal): Green

Mr. Jumbo (Orchids): Yellow

Natural Value (Natural Value): Yellow

Pert (Cascades): Green

Planet (Planet, Inc.): Green

Quilted Northern (Georgia Pacific): Red

Randall's (Safeway): Red

Real Soft (Walgreens): Red

Rite Aid (Rite Aid): Red

Safeway (Safeway): Red

Safeway Select (Safeway): Red

Saving's Plus (A&P): Red

Seventh Generation (Seventh Generation): Green

Shop Rite (Wakefern): Red

Sofpac (Marcal): Green

Soft Choice (Albertson's): Red

Soft 'N Fluffy (Orchids): Yellow

Soft 'N Gentle (Georgia Pacific): Yellow

Soft Weve (Irving Tissue Co.): Red

Target (Target): Red

Trader Joe's (Trader Joe's): Yellow

Truly Soft (Long's Drugs): Red

Ultra Big Roll (Walgreens): Red

Ultra Val-U (Orchids): Yellow

Velvet (Orchids): Yellow

Von's (Safeway): Red

Walmart (Walmart): Red